I think I saw something on another thread this afternoon about them already having raised $100,000 this week from donations from passengers and staff etc.
edited to add;yes,found it here.
http://www.frequentflyer.com.au/comm...tml#post220193 (V Australia to showcase first 777 to Staff Bushfire Fundraiser Event at BNE Airport)
"Hotdog stands will be set up at the event and all proceeds from the day will be combined with the $100,000+ already raised by staff, crew and Virgin Blue Guests over the past week via in-flight and office collections"


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