SilverJet takes flight

[Lindsay Wilson]

A potted history:

Silverjet is planning to list on London's Alternative Investment Market (Aim) in May, the company said. Price protection Silverjet intends to run a fleet of 10 aeroplanes, all with flat beds.

Silverjet said plans to secure a Boeing 767 to begin flights to Newark airport near New York are well advanced.

Silverjet chief executive Lawrence Hunt said: "This is a very exciting time for the trans-Atlantic airline market. Silverjet is set to revolutionise the long-haul business travel market."

Silverjet claims to be the world's first carbon-neutral airline because it "offsets" its emissions.

Silverjet which links Luton Airport and Newark Airport, New Jersey, carried 2,911 travellers in February (2007).

[Lindsay Wilson]

Business class airline Silverjet aims to raise £26m through the sale of extra shares in the company. The fundraising is a significant step forward for Silverjet," said chief executive Lawrence Hunt.

Silverjet is planning to list on London's Alternative Investment Market (Aim) in May, the company said. Price protection Silverjet intends to run a fleet of 10 aeroplanes, all with flat beds.

[Lindsay Wilson]

Silverjet have come up with something called a FREEquent Flyer deal for their American passengers which effectively gives any passenger who's a member of any frequent flyer programme 50% off Silverjet tickets on their Newark-London route:

From the web site:

Silverjet Freequent Flyer Promotion

If you are a member of a frequent flyer program, please register your details below.

We’ll then email you a special Freequent Flyer promotion code. You can use this to receive a free flight when you purchase any round trip ticket from Newark to London with us.

The promotion ends on Friday 25th May 2007, so don’t delay. Register now, and experience what it’s like to join the Silverjet set.

Silverjet’s Freequent Flyer 'Benefits'
• Use of our private lounge in Newark
• 'Fast Track' Security and Boarding
• Guaranteed Flat Bed 'upgrade'
• Seat selection in advance
• Use of arrival lounges in London and Newark
• Private Jet 'feel' with just 100 passengers
• Menu selection in advance
• Exclusive Private Terminal in London
• Save thousands with one way fares from only $899


Terms and conditions
• Just book any roundtrip ticket by May 25, 2007 for travel from Newark to London.
• Travel must commence on or before December 31, 2007.
• Discount of 50% will be calculated on the total fare reserved before taxes and charges.
• All published fares are subject to availability and do not include government fees/taxes of approximately $160 and a $2.50 September 11th Security Fee.
• Tickets purchased prior to 16April, 2007 are not eligible for new bookings whose travel date occurs within 30 days of the original itinerary.
• Changes or cancellation are subject to the rules of the fare paid and tickets may be nonrefundable.
• One way purchases and itineraries originating in the United Kingdom are not eligible for this offer.
• This offer may only be used once per roundtrip purchase, may not be combined with any other discount or promotion and may be withdrawn at any time without notice.
• Promotion is non-transferrable.

[Lindsay Wilson]

How about this for viral marketing by SilverJet. Puts Ralph Fiennes in perspective.

Another good movies from Silverjet here.