Registered Users have the option of removing this |
I am a bit mystified. I have to do two trips to the US over the next few months with 2 people traveling and can get business class for about half the price of Qantas with any of the other trans-Pacific carriers. So who is actually paying for QF seats at the current price levels?
People who, despite there being cheaper options, still insist on or want to fly Qantas.
I guess its all about numbers. Sell 25% of the J cabin for $10,000 return fares and fill the remainder with upgrades (points and op-ups) from $1500 Y fares), or sell 75% of the J cabin for $5000 return fares and stop selling Y fares when the cabin is sold out.
The trick to selling heavily discounted J fares is to encourage the regular J passengers to still pay the full fare price and only sell the discounted fares as incremental capacity. Generally that means applying some restrictive conditions to the fares that discourage them from being used by the regular business travellers and encourage others that would not normally travel J to spend more than they otherwise would on a PE or Y ticket. Hence we have seen sales like 2-for-1 deals etc.
If they only sell the discount J fares to people who would have otherwise paid the non-discounted fares then they are losing revenue.
Its a real balancing act.
The fact that you can but discounted J fares cheaper elsewhere implies to me that Qantas still thinks it is doing better in premium cabin sales than the other believe they are doing at the moment. They are certainly doing ok in selling the economy cabin at the moment, and perhaps they have learned a lesson from being too aggressive with the sales a few months back and don't want to undermine what premium cabin ticket sales exist now.
One problem they have with selling discount business class fares is that most of the non-discount fares are fully refundable. This means people who have existing non-discounted tickets may find they can cancel and refund those and rebook for a lower cost. So a business class fare sale that does not impose the right restrictions can really undermine the already fragile revenue stream. Qantas is renowned for its conservative approach to such revenue management.
NM aka Nelly Mobbs
Hmm NM, I hear what you are saying but all I can say is they are losing my business over the past year including 2 Europe trips (6 tickets) 2 Asian trips (4 Tickets) and 1 of my North America trips (4 tickets) where I used AC as Oneworld does not really exist in Canada. All business and first class.
So my *Alliance status has reached top tier and my OW status will fall. When you do this much travel eventually you cannot justify the insane QF ticket prices and the lack of OW options in many regions, and of course as I am based in MEL QF provides me with even less. So you end up with a change of allegiance which becomes more or less permanent. I am not the only one I can assure you.
All I can say is that if they want to lose my business then they are going the right way about it.
Yep, that is one of the risks of the process is yield management. And you will not be alone in your decision. The current situation has provided some good value for travellers and some headaches (and nightmares!) for airlines. I think this is one reason Qantas is pushing so hard to expand their loyalty program, including the recent move to lock people in with direct-sweep credit cards and now the Woolies tie-up with Everyday Rewards. I think they see these loyalty moves as partly compensating for people like yourself who place different value on price and understand that loyalty can be portable.
NM aka Nelly Mobbs
Well, my mother always used to say to me, if you have to ask how much it is you can't afford it.
SO yeah, the people that are in J class are either:
Bumped up from S class (because that is the cheapest upgradeable QF class) SHBB is about $2815 gross pls taxes
Rich mofos who couldnt give a ****e about price
Corporate travellers or Entertainers who have it written into their contracts that they must fly QF J class AP (artists, musicians, politicians, bands, celebs, academics)
QF **** all over UA, the only other competitor giving them a run for their money on the direct route (NZ are fantastic) now are V Australia and of course they're a thousand times cheaper at the moment whilst they establish their name to steal business from QF. Once they are established I would expect the fares to be very comparable, I wouldnt fly delta if you paid me
J Michael,
Welcome to AFF with an interesting first post.
cheers,
Bill.
Oz Fest #7 - Adelaide, South Australia, May 28-30, 2010
_______________________________
QFF Platinum (OW Emerald) 92.21% toward Lifetime Silver, UA Nothing, HHonors Gold, PC Platinum, Hertz Gold No 1, Ansett -- nothing any more!
Your mother was wrong. It is those who ask how much who can continue to afford it. Just because people have a lot of money does not mean they are stupid with it, usually the opposite.
I agree with you about some of those who are paying the price.
As to QF, yes their service is better, but their seat (the main thing you actually pay for) on the 744 which is still 90% of flights is perhaps now the worst. Delta and V have the newest aircraft, DL have the same seat as AC which people hate in the photos but I rate it one of the best J class seats in the sky. The new UA seat looks the goods and the V seat looks a bit ordinary but it is flat. And NZ are half the price of QF. The IFE is all much the same ultimately.
So double the price for a friendlier FA and some better wine, that does not stack up.
As for academics and artists flying in J...that's funny. Most of them can barely afford a car.
There are currently 1 users browsing this thread. (0 members and 1 guests)