The best value tends to be transferring them to the QFF program however when it boils down to it its whatever you perceive as good value eg. you may earn truck loads of points anyway through QFF and would like to buy a TV.
Edit:
On reading your post further I realised that you don't have the CBA Plat card which means the transfer rate is different. If you can upgrade your card and transfer the points 1:1 then that would be best.


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