New Option for Plat Credit Card - Free Hotel night

[turtlemichael]

Just got approved for my Plat AMEX, yay

There goes the neighbourhood!

If Luisa is reading, why not apply to non-capital city flights? The benefit to me in Cns of paying to fly to Syd and then using the Amex benefit to fly to Bne, Adl, or Mel is minimal compared with buying a red -e deal for the full trip.

If that would create an expensive rush of pax wanting to fly say to Cns from Syd, why not impose a Per like restriction of having to originate and reside in the non-capital city port?

There aren't many disadvantages to living in Cairns but this is one!

[jandk]

ok got a little bit of info for this one...

they reeled off a whole bunch of hotel names over the phone, seems like most peppers hotels, citigate hotels and a few sebels (no, not the good one in sydney )

they also said that some may require more than one night stay, so one free night and you pay for one.

[JohnK]

As per our discussion last night with the lovely lady from AMEX, uptake of the free flight offer is only a mere 11%; so this is the reason for offering hotels as well, they're hoping that by offering more flexibility in what you can redeem there would be a higher uptake.

Am I reading this statement correctly that 89% of Platinum card holders are not redeeming their free flight? Why? Wouldn't it be better for Amex if less people took up the free flight offer or are they thinking that by offering more redemption options this will entice more people to apply for the Platinum card?

18% is the number of Oz Amex card holders who have no other credit/charge card - Simply preferring not to utilize institutions that do not take Amex!

It would be interesting to find out the source of this statistic. I have never been surveyed by anyone on how many credit cards I have in my possession.

[oz_mark]

Am I reading this statement correctly that 89% of Platinum card holders are not redeeming their free flight? Why? Wouldn't it be better for Amex if less people took up the free flight offer or are they thinking that by offering more redemption options this will entice more people to apply for the Platinum card?

The issue is probably about encouraging them to keep their cards. If they are not redeeming (for whatever reason), then they may not see the value and cancel.

[oz_mark]

It would be interesting to find out the source of this statistic. I have never been surveyed by anyone on how many credit cards I have in my possession.

Surveys are done of a sample, which can be surpsingly small number. This means there may be errors in the statistic, and they usually report a margin of error based on the sample size.

[serfty]

... It would be interesting to find out the source of this statistic. I have never been surveyed by anyone on how many credit cards I have in my possession.

As per this thread it was spoken about by Luisa as fact.

I guess AMex have a reasonable idea about their CC holders, especially those with titanium.

[JohnK]

As per this thread it was spoken about by Luisa as fact.

A lot of statistics are speculation not fact.

[serfty]

A lot of statistics are speculation not fact.

Given Luisa Megale is Vice President Public Affairs and Communications of American Express Australia, there's would be very little speculation in her statement.

[straitman]

Given Luisa Megale is Vice President Public Affairs and Communications of American Express Australia, there's would be very little speculation in her statement.

Luisa was very open with what she could talk about and very closed when necessary.

I/we did invite her (and/or her team) to post here so thought they might have done so already.

[JohnK]

Given Luisa Megale is Vice President Public Affairs and Communications of American Express Australia, there's would be very little speculation in her statement.

Obviously every statement released by governments, financial institutions and insurance companies has to be fact....