Quote:
Originally Posted by beardoc
Does it really matter what the label is?
|
Ultimately, it's just a label.
But what is the point of having all these labels ("Gold", "Platinum" etc) if they have no meaning? It's just confusing to everyone and devalues the brand. Brand devaluation isn't something trivial - if you are going to have a premium label, you need to keep it premium. Otherwise it isn't a premium brand anymore.