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Originally Posted by NM
It might be a nice gesture, but could be a waste of a carrot if the customer is already loyal and likely to remain so. The trick is to know when someone is likely to switch from being loyal to you to being loyal to some other supplier. And if you believe the customer perceives value in your product, you may consider their loyalty assured. So it may be a better investment to use your limited number of carrots to incent a behaviour change rather than incent a status quo that is likely to remain without the additional supply of beta carrotone.
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I think it would be a nice gesture.
Your points are quite valid but somehow I don't quite agree with clever marketing gimmicks that target specific individuals at the expense of loyal customers.
We can keep going around with this in circles but is still doesn't change the fact that only certain people have been targeted by the promotion. Doesn't help me but good luck to any that have received this promotion.