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Originally Posted by JohnK
Dangle the carrot in front of a loyal customer as well not just someone who hasn't used their card in 6-12 months.
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It might be a nice gesture, but could be a waste of a carrot if the customer is already loyal and likely to remain so. The trick is to know when someone is likely to switch from being loyal to you to being loyal to some other supplier. And if you believe the customer perceives value in your product, you may consider their loyalty assured. So it may be a better investment to use your limited number of carrots to incent a behaviour change rather than incent a status quo that is likely to remain without the additional supply of beta carrotone.