Quote:
|
Originally Posted by NM
The incentive is for low volume users to use their account more, and hence permit CB to collect more merchant fees and interest from accounts that would otherwise be idle. Makes good business sense to me. Incent the behaviour you desire to see in your customers.
|
Don't disagree with you just would be nice if it included people that use the card frequently as well.
Dangle the carrot in front of a loyal customer as well not just someone who hasn't used their card in 6-12 months.