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Originally Posted by JohnK
They know they have me because of my large outstanding debt but send out marketing promotions to try and keep customers who hardly use the card and more than likely will not use the card that often and pay off the balance in full anyway when it is due. :?
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This promo is not to try to keep existing low volume customers. They don't have to worry about losing those customers since there are no fees, so no need to cancel a lazy card.
The incentive is for low volume users to use their account more, and hence permit CB to collect more merchant fees and interest from accounts that would otherwise be idle. Makes good business sense to me. Incent the behaviour you desire to see in your customers.