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The Gold and Platinum challenges are un-official, so there is no info on the offical AA website. All information is from forums such as this. I recently enrolled in the Plat Chalg and and have since gained AA Plat/OW Saph until Mar '07 (and thanks again to all who helped me with that!).
Enrol in AAvdvantage online at AA.com, print out your membership card. After a couple of days to allow for processing, phone the AAdvantage customer service desk on (0011) 1800 421 0600. You will need to phone early in the morning SYD time to match up the time zones. Give them your AA number and ask to be enrolled on the Gold Challenge. You will need to specify a start date. You can nominate the 1st or 16th (I think) of any month, and then get 90 days from that date to complete 5000 qualifying points (on discount tickets sometimes only 0.5 Q-points per mile flown). For example, if your trip departs 10 Nov, you would nominate 1 Nov start date, if your trip starts 20th Nov, nominate 16th Nov start date.
There is lots of info if you use the search function, but this is the basics and should get you started.
By the way, as the challenge is some what un-official, you may get a CSA that doesn't understand what you are talking about. It didn't happen to me, but has to others, who simply recomend thanking them for their time, hanging up, and phoning again, in the hope of getting another agent who is familia with the scheme. I rung once to enrol, and again a couple of weeks later to confirm, and didn't have any troubles.
Hope this helps.
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