David Jones gift cards come in two flavours, the standard gift card, and the premium gift card. The premium card is described as
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For that special occasion, the David Jones Premium Gift Card is a gift like no other. Presented beautifully in a stylish black box accompanying a gold and black greeting card, it’s the ultimate gift for an occasion that needs that perfect touch.
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They retail for $6.95 more than than value of the card, so a $100 premium gift card costs $106.95.