Australian Competition & Consumer
Commission (ACCC) inquiry
Background
Since the beginning of the year the ACCC has received an increasing stream of
complaints regarding the frequent flyer programs being offered by the major airlines.
As a result of these complaints the ACCC is seeking to assess whether
these frequent flyer programs raise any issues under the Trade Practices Act
1974. In particular, the ACCC is seeking to assess whether there is adequate disclosure of
the terms and conditions relating to frequent flyer programs. The most common complaint is
that having built up points under a frequent flyer scheme it is actually difficult to
receive the benefits because of seat unavailability.
Submissions
At this stage, the ACCC's emphasis is on fact-finding. To assist in this fact-finding
process, the ACCC has identified frequentflyer.com.au as being an interested party and has
invited us to provide submissions and/or comments on behalf of the consumers (the airlines
are well represented !).
Based on feedback received from our viewers, we submitted our comments to
the ACCC on 31 January 2001.
Results
On 15 February 2001 we received the following feedback from the ACCC:
"To assist the Commission in its inquiry into frequent flyer
programs, throughout January 2001, the Australian Frequent Flyer website collected
numerous complaints regarding frequent flyer schemes.
The subject matter of these complaints closely reflected the
complaints received by the Commission during the last eighteen months. The complaints
indicate consumers are concerned that the promotion of frequent flyer programs focuses on
the trips, gifts or special deals a member can obtain, with little mention of the
restrictions imposed by the terms and conditions of the schemes.
Broadly, the main issues raised in the complaints included:
Insufficient disclosure of the limited availability of frequent
flyer redemption seats.
Cancellation of specific offers.
Excessive wait times experienced on frequent flyer customer service
telephone lines.
Support for frequent flyer programs, attributed by consumers to
their flexibility in travel, dates, times and cabin classes.
The use of blackout periods for flight redemptions.
The continuous trend experienced by many consumers of the inability
to redeem frequent flyer points on seats/flights.
The substance of these complaints reveals that there are clear
advantages in members of frequent flyer programs being better informed, what the schemes
actually entail, what the true restrictions and difficulties are, and how to use program
benefits to their greatest advantage.
The onus is on the airlines to make consumers aware that maximising
the commercial revenue of a flight means that frequent flyer redemption seats will be
limited in availability.
It is important that advertised rewards are available, and that the
restrictions imposed on the redemption of those rewards are made clear to consumers.
Thank you to all consumers who provided submissions regarding
frequent flyer programs. Australian Competition and Consumer Commissionhed"
For further information on the ACCC, please visit www.accc.gov.au.
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